It seems like everywhere you look is an
opportunity to experience how technology has connected us. Computers have made
communication and access easier and convenient for all of us. Technology has
created a faster and more efficient way to communicate and accomplish tasks.
You can order online, keep track of your accounts via apps, pay for food at a
restaurant using your phone, pay at a self-checkout at the grocery store, and
book a flight instantly thanks for technology. The list goes on. There’s no
denying the doors that technology has opened for the world, especially in the
customer service realm.
Nonprofit organizations have also benefited
tremendously from advances
in technology. Social media has given
a platform for companies to benefit from by advertising and networking. You can
easily connect with a nonprofit via Facebook and Twitter. Many nonprofit
organizations have also joined the app world making connecting with customers
easy.
What ways are companies utilizing technology to grow their brand?
DonorDrive is an online fundraising platform that offers nonprofit organizations a better way to track
supporters and potential supporters. It offers insights and analytics. Google
Plus has also allowed nonprofits the ability to track their audience impact and
connection. And along with networking, technology has also opened the door for
ways to keep track of donations to nonprofits. DonorDrive offers nonprofits a
unique digital marketing package that allows for paid searches, email
marketing, media advertising that is personally customized to an organization’s
mission, goals and objectives.
WordPress has also made web developing easier
for nonprofit organizations. Unless you’re a tech-guru, most people don’t
comprehend the world of coding. WordPress is the choice site for many nonprofits as it makes adding content to company websites user-friendly. Today,
nonprofits can benefit from purchasing a WordPress site that can be customized
to their theme while being mobile friendly. For instance, if the nonprofit is a
job placement facility, the WordPress layout would be one that would
accommodate a scroll-down menu listing all of the services the company offers.
It would be easy to navigate.
There’s no question that technology has given
way to growing brands and building bridges. With all of the competition, a
nonprofit has to stand out from the rest and networking helps build an online presence.
A nonprofit can benefit from social media connections with other nonprofits.
Online marketing and social media networking work hand in hand when it comes to
effectively advancing a company brands.
Are you a nonprofit looking to grow your
organization? Don’t be afraid to venture out and seek assistance from an expert in
the field. Find a marketing
expert that can help you navigate your vision if you don’t already have one.
Take time to study other companies to see what they might be doing and network.
Hold conferences with your team and allow those in the marketing team to offer
their ideas on how to effectively grow your organization. Each person plays a
key role in the growth of your company.
Take advantage of what
technology has to offer and grow your brand!
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